Ole Kirk Christiansen, who established his workshop in Billund in Denmark in 1932, manufactured wooden toys and furniture. His business was not successful and he had to struggle through the 1930s. But in 1934, he began focusing on building toys and changed the name of his company to LEGO which is a contraction from the Danish words “leg godt” (play well).
In the 1960s, the business expanded to other Nordic countries. The company also created a smaller brick that was suitable for smaller hands, and named it DUPLO after the Latin word duplex (two-fold). This allowed children to create more detailed models.
In the 1970s Lego began to incorporate new features to make their products stand out from other brands. They introduced different faces to the minifigures. This made the minifigures more realistic and capable of conveying various emotions and facial expressions. The Lego Group also added wheels to its bricks, which opened up the possibility of creating vehicles and other machines that moved.
The next major step for the company was when it introduced specific themes — systems within the systems that allowed users to build a particular world or situation. The company was able boost its brand’s recognition and draw younger audiences. In addition the company expanded its production, opening factories in South https://lego-x.com/2021/07/05/generated-post/ Korea, Malaysia, and Brazil.